Going upmarket
JC’s Newsletter #210
Dear friends,
Every week, I’m sharing an essay that relates to what we are building and learning at Alan. Those essays are fed by the article I’m lucky enough to read and capitalise on.
I’m going to try to be provocative in those essays to trigger a discussion with the community. Please answer, comment, and ping me!
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Let’s never forget small businesses!
Today, I'd like to discuss both a risk and an opportunity I see with Alan's evolution as we are in the process of signing extraordinary deals.
We are moving forward with remarkable brands, and obviously, since these brands are large, they have a significant impact on our growth and external visibility. This is because journalists and other customers remember these large brands more easily than smaller companies. This is a classic risk known to organizations in strong growth and going upmarket.
However, the risk for our company, which I want us to fight together, is the potential to forget—and it would be a mistake—the work we do with smaller businesses.
These small businesses are the foundation of our model, in terms of growth, product differentiation, and they could very well be the big companies of tomorrow.
Therefore, as Alaners, in our product roadmap, in what we celebrate when we acknowledge our sales team, our marketing team, when we celebrate our BDRs, our support team, our renewal successes, we should do so for both the big and the small.
For the smaller ones, we need to find new ways to celebrate because we might not celebrate a single logo, but perhaps the number of customers a person has signed.
I believe it's very important for us as a company to continue celebrating both, to not forget our two lungs, our two brains that actually help us build the machine to be the best product, regardless of my segment, the size of my company, the age, or where members come from.
We still have a lot to build, but I know we will do it superbly together. I think we are managing it quite well so far in the allocation of our roadmap, in our thinking, and especially in the fact that the experience for our members is the same for everyone. Let's continue to invest like this.
What would you do differently, and what can we continue to improve on these topics?
Some good articles I have read this week
Leadership
👉 Overlooked Advantage (Farnam Street)
The most important thing you can do in 2024 is to distinguish between what is within your control and what is not — and focus all your energy on what is within your control.
👉 Mochary Method Curriculum: Turn the Ship Around (Matt Mochary)
A really good overview of what is distributed ownership, linked with proactive communication:
Let know what the decisions are before you perform the action
Let others ask questions or give feedback.
Go ahead and act if reviewers aren’t available
Even if reviewers give dissenting feedback, be still encouraged to do what you think is best, and own the results.
Healthcare
👉 Prince Vogelfrei on AI in healthcare in Taiwan (X)
“ Taiwan has had absolutely staggering success with integrating ML models into their hospital system - huge patient mortality and wait time drops.”
👉 L’Intelligence Artificielle Au Service de la Santé (Direction générale des Entreprises)
Should we investigate “la SINA”?
How much do we interact with the Health Data Hub?
Did we investigate: Le Grand défi « Amélioration des diagnostics médicaux par l’intelligence artificielle » ?
Do people have insights on this?
👉 Dan Go on Weight Loss (X)
Super interesting tips on weight loss, but as many tips you can find their contrary
How do we build conviction on what to recommend on such topics will be a great framework to build!
👉 Longevity Supplements, Pills of Promise? - Longevity Basics Edition (The Health 3.0 Newsletter)
An interesting list of longevity experts to dive into
Also a good list of supplement companies to get inspiration
An analysis of Omega3, Vitamin D, Magnesium, NAD+ boosters
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Let’s talk about this together on LinkedIn or on Twitter. Have a good week!