Christopher Lochhead recently discussed creating new categories on Lenny's podcast. He used Lomi as an example -- they came up with a totally new device to tackle food waste in a better way.
It was cool to hear how Lomi identified an issue that wasn't being addressed and invented their own product category as a solution.
I highly recommend checking out the episode if you're into learning how new categories get started.
Merci pour cet article ! Est-ce que tu recommandes un livre en particulier sur ce sujet de category creation?
Thank you for all insights.
Likely a hot topic these days.
Christopher Lochhead recently discussed creating new categories on Lenny's podcast. He used Lomi as an example -- they came up with a totally new device to tackle food waste in a better way.
It was cool to hear how Lomi identified an issue that wasn't being addressed and invented their own product category as a solution.
I highly recommend checking out the episode if you're into learning how new categories get started.
https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher