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Hello JC!

I already told you how interesting and insightful are your newsletters, but this one is particularly great.

With my startup, as I naviguate the space of sustainable interior design, I often feel it's a nice to have for most and a must have for a few. So I'm creating a community of early adopters to help me understand the big pains that are worth paying for. The interior designers are the users (because they don't have money), and the suppliers are the customers.

Our Why is very clear: help interior designers create healthier & more sustainable spaces, and curating the eco-suppliers and materials are key to achieve this vision.

Our What is a platform centralizing information, tools and resources to help achieve this goal.

I have some questions regarding this topic, would love to have your input on it as I'm in the messy middle, building my MVP after many pivots, and launching very soon to learn and iterate.

How can a company strike a balance between building products based on customer requests and building products that customers may not yet know they need?

How can a company validate its strong opinions and bold choices in the market to ensure they have a deep enough market for their products or services?

Voila, thanks again for all the valuable resources you share every week, and I hope to see you very soon to have a chat around entrepreneurship.

Have a great day!

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