1 Comment

Thank you for another great post. The Michelin story is intriguing in many ways. It strikes me that the guide started out as a way to motivate people to engage in motorized traffic and is now turning into an instrument to engage people in online traffic (Tripadvisor). This seems to imply that its purpose has evolved : from selling more tyres as a soft promotion instrument to a search criterion feature of a global online travel platform in return for cash (I guess).

Expand full comment